Your play history as guide to the future! | Wiro Kuipers | TEDxTwenteU

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Shared June 1, 2020

“To make work feel like play” - that is the intention of Wiro Kuipers (NL). Ever since he started his own business he decided that it should feel like playing endlessly as a kid. Nowadays, it does (most of the time...) and he helps others to experience the same. Wiro is curious for people’s play history - and how their playful activities shaped them to become the persons they are today. Besides he is on a mission to re-ignite our playful mindsets, so we can better tackle the challenges we come across. In this talk he helps you to identify how your play history can be your guide for the future. Wiro Kuipers is an entrepreneur based in the Netherlands. In his work he uses playful ways to tackle serious issues. His way of working is imaginative, engaging and clarifying and has the effect that people experience their work as play. Apart from the business he runs with his partner in life (called 'Zin in de Zaak’) he is one of the partners of Professional Play - a company that delivers workshops using LEGO SERIOUS PLAY. Wiro uses the knowledge and experience he gathered following a master in public management and an executive MBA. Before starting his own business he used to work for local governments in different (managerial) roles and as an identity marketeer. He also ran several creative workshops working for the Cool Ideas Society. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx



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