Horizon - ".... Il aura la femme !" Mythologie publicitaire de la voiture

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License: WMG (on behalf of Warner Music UK); ASCAP, CMRRA, LatinAutor - UMPG, UMPI, UNIAO BRASILEIRA DE EDITORAS DE MUSICA - UBEM, LatinAutor, UMPG Publishing, and 11 Music Rights Societies

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Shared July 21, 2016

Horizon, Chapter 4
"He'll have the woman !"
- Publicity Mythology of the car -

"He has money, he has power, he has an 'Audi' car..... He'll have the woman", here is the famous 1993 car advert's slogan, slogan which even says a lot about the representations and myths conveyed by publicity.

In this episode, Gull investigates about the contemporary mythology, especiallier the automobile in advertising. Because, yes, we never have been so steeped in by the myths than to our time.

You'll find all the complete references here : http://www.hacking-social.com/2016/07...

Site: www.hacking-social.com
Tipeee: https://www.tipeee.com/hacking-social